Like the majority of technology-based companies, Apple likes to work behind locked doors. They like to have full control over their products before and after launch. Sometimes things don’t go according to plan, with rumors slipping through the net that turn out to be correct. One area that Apple is still keeping a tight control of, however, is the beloved App Store.

I’m sure you’ve come across articles on this very topic before, but as many people have said, it’s a weakness of Apple. There’s no denying that the iPhone is a superb device, and the amount of applications available is great. But having to wait for two weeks from submission of the applications to them appearing live in the App Store is a chore – for both the developer wanting the latest version of their application available, and for the consumer dying to get their hands on it.

Guilty until proven innocent

I picked this up from Joe Hewitt’s (Facebook for iPhone developer) blog, and it sums up Apple’s take on App Store approvals quite nicely. Each application has to be thoroughly by their own reviewers before it goes live on the App Store. Just incase, you know, there’s something that’s not nice on there. You can understand why Apple do it; to protect their own backs. But lets not forget we have full access to the internet on both the iPod touch and iPhone. Surely there’s no more an application could do that the internet doesn’t already provide, and I don’t remember sending my blog for approval.

It makes me feel like a child. Apple doesn’t trust me enough to let me decide what applications I want to run on my iPhone. It’s understandable that Apple wants applications to be a high standard in the App Store, but to limit its content just doesn’t seem right.